How much does Sarrai cost?
Sarrai starts at € 149 per month, with the first month free. There are four plans (Starter, Growth, Pro, and Enterprise), each with its own number of conversations per month. If you go over your limit, everything keeps working and you decide what happens.
Short answer: your workspace starts on the free plan, with the capabilities of Starter on top of it for the first thirty days. If you want more after that, you pick a paid plan starting at € 149 per month. Do nothing and you simply carry on for free, with 50 conversations a month and one user.
The plans
| Plan | Price/month | Who it's for | Conversations/month |
|---|---|---|---|
| Free | € 0 | Trying Sarrai out, or a small helpdesk with one administrator | 50 |
| Starter | € 149 | Teams of 5 to 15 people, mostly internal questions | 500 |
| Growth (most chosen) | € 349 | Teams of 15 to 40 people, also external customer chat | 1,500 |
| Pro | € 699 | 40+ people, or organisations with SSO, branding, or API needs | 5,000 |
| Enterprise | On request | Large organisations with custom needs and an SLA | 10,000+ |
The further up you go, the more you get. Starter includes 5,000 knowledge base items and 5 KickStart sessions per week, Growth moves to 25,000 items and 20 sessions per week, and from Pro on your knowledge base and KickStart are unlimited. Pro also adds the white-label chat widget, a REST API for your own integrations, SSO/SAML, audit logs, data export, and custom data residency (BE/NL). Enterprise is tailored, with an SLA and dedicated support.
Support by email and chat is in every plan. From Pro on you get priority support, and Enterprise comes with a dedicated point of contact.
The first thirty days
Your workspace sits on the free plan from day one. What you get on top of it for the first thirty days is a trial window: while it runs, your workspace behaves like Starter. So you can try everything out without paying.
When that window ends, nothing is taken away or converted. The window simply stops and what's left is the plan you were on all along. You get one email about it, and from that moment the limits of the free plan apply. So there's no "subscription expired" state, and your workspace keeps working, just with less.
If you need more time, support can extend that window.
What the free plan can do
The free plan is built around the chat and the people behind it. What keeps working:
- the AI chat on your Sarrai-hosted help center;
- the chat on your own website, also above the conversation limit;
- the inbox, so conversations that go to a human can still be handled;
- your full knowledge base: reading, writing, publishing, organising, and translating articles. Manual work isn't limited.
What does sit behind a paid plan: knowledge sources (crawling a website, adding PDFs), KickStart, knowledge base proposals from conversations, connections to your ERP or CRM, the AI agent's settings and reports, the inbox insights, classifying conversations by topic and question type with the report that goes with it, and more than one user.
Worth knowing: freezing is not erasing. Your sources, crawled pages, and generated articles stay put and stay searchable for the AI. What falls away is adding and refreshing. The automatic refresh of website sources stops too, which means your content quietly goes stale. After months on free, Sarrai answers from outdated content without anything flagging it.
One more thing to plan for: on free you can't invite a second user. If you fall back to free with four users, nobody is thrown out, you just can't add anyone. A blocked account keeps occupying that one seat; only deleting frees it up. See Inviting and managing users.
When you run out of conversations
What happens at 100% depends on your plan, and the difference is big enough to know about.
On a paid plan we let you know at 70%, 90%, and 100% of your usage, so a limit never takes you by surprise. When you reach 100%, nothing just stops and you choose what happens: you activate a bundle of € 30 per 100 extra conversations and keep working, or the service pauses until next month. You make that choice once for your account (auto-extend, so you never come to a halt), or you let it ask you again each time.
On the free plan every conversation above 50 goes straight to an agent, with no AI involved. The visitor gets the usual handover message and doesn't notice a limit was hit. So your chat widget stays up and usable; what falls away is the AI answer. Do make sure your default assignment is set, otherwise a conversation like that ends up unassigned under All conversations.
One pitfall there: above 50, your conversation count stops rising but your workload doesn't. If the counter sits at 50/50 while conversations keep coming in, that isn't a frozen number, it's overflow landing with your people.
Good to know about the price
There is no setup cost and you can cancel monthly. Pay yearly and you get 15% off. The current prices are always on the pricing page.
What counts as a conversation?
A conversation is one exchange with a visitor, not each separate message. The counter runs per calendar month and starts again at zero each month, regardless of your billing date.
Two kinds of turns deliberately don't count: conversations that went straight to an agent because of the limit (no AI was involved), and whatever KickStart generates. You can follow your current usage in Agent Usage.
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See also
- Your subscription and billing
- The AI agent: billing mode, limits, and usage
- Inviting and managing users
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